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Marketing research consistently
demonstrates that retaining existing customers is easier than establishing
new ones. Integral to keeping customers is providing incentives that will
inspire their loyalty.
Plastic loyalty cards are an excellent
marketing tool for rewarding current customers and attracting new ones.
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While plastic gift cards are effective at getting shoppers into stores,
plastic loyalty cards ensure that those customers come back. In addition to
the strengths of gift cards, loyalty programs allow merchants to:
Reward customers with points that can be applied toward future purchases or
redeemed for free merchandise and services. Points may be offered as a
percentage of a total amount spent or as a reward for buying specific
products. For example, a beauty salon might offer points to customers who
purchase items from a particular line of hair-care products.
Track customer behavior and history. Merchants can identify who their
customers are, what they buy, where and when they shop, and how much they
spend. Merchants can then use this information to reward top-tier clients. A
golf shop, for instance, could award bonus points to thank its loyal
customers.
Overcome slow sales by offering extra points on purchases made during
off-peak months. A florist, for example, could print a message on the bottom
of her sales receipts informing Valentine's Day shoppers that they'll earn
double points on all purchases made during March and April.
Encourage customers to spend more by offering points for purchases that
exceed certain amounts. For instance, a store that sells automotive parts
could let customers earn bonus points when they make purchases that exceed
$300.
Create special promotions, such as members-only offers. A car wash owner,
for example, could provide customers with a free upgrade on every tenth car
wash they purchase.
The list of applications is endless. And with today's sophisticated payment
technology, gift and loyalty card programs can be as flexible and creative
as the entrepreneurs who use them.
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Andreonicards.com can offer you superior plastic loyalty cards that will give you
everything needed to make your card one that your clients will keep. Award winning designs,
printing with a full range of "extra" features and encoding for magnetic stripes at
no extra cost.
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