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Discounts are always welcome in any area of business. You could popularize
your expanding business by offering discounts on your products and services. Many
businesses are known for making their offers affordable and therefore
popular.
If you are offering a product or service at a discount, you can be sure that
there will be plenty of takers. A customer with a discount card in his
pocket has a feeling of reassurance. It demonstrates your commitment to him.
It is an affirmation of your loyalty and a reminder that he stands to gain
with every purchase he makes.
Customers who are offered plastic discount cards have every reason to stay
on with you because they know that they stand to gain from the relationship.
So consider offering your clients discount cards for their purchases.
Whatever you may lose in monetary terms will be more than made up by the
volume of clients you will gain once the word gets around - to say nothing
of the goodwill you will generate in the process.
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