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Giving Your
Business Cards Additional Value
By Katie Marcus
Does your business card whisper or holler? If your business cards speak to
your potential clients very quietly, then your marketing tool is not doing
the job it is supposed to be doing for you.
They might be speaking so softly that your potential clients cannot even
hear it, or worse, they do not say much at all. A potential customer would
never learn about you, your bestselling product, or even the most
excellent service representatives you have in your company.
Your marketing budget for printing business cards gets lost in the
wastebasket and your prospects do not get to know the award-winning
service you can provide. You end up unknown and a failure.
Indeed, your cards can do more than communicate your most important
information of your company and business. More than anything else, your
cards can convey who you are and what you can do to your target clients. A
dirty, perforated and low quality printed business card therefore is not a
good spokesperson for you. A low quality one that looks cheap screams of
only one thing - that the company who printed it is an amateur and has no
business being in business.
Therefore, no matter how many wonderful and miracle-induced services or
products you can offer your target customers, your brand image can only go
so far with a low quality and unprofessional marketing tool. However,
clean, creative and professionally designed and printed marketing tool can
definitely give you that first impression that can last long after the
initial meeting is finished.
So how do you add shrewdness and professionalism to your otherwise bland
and unimpressive business card? One strategy is to add text that is
market-oriented in addition to the usual contact information placed in
your card.
You have to remember that it is first and foremost a marketing tool. As a
marketing tool, it should be able to work to promote your business so that
your target clients will remember and recognize your brand image. Hence,
your business card should be able to tell people how good you are and how
easy it is to be in business with you. By adding text that communicates a
marketing message can go a long way in getting your business the success
you want to achieve.
Text such as "Coupons accepted," or "No appointment needed," makes it
simple for your target clients to recognize that business with you is
trouble-free - easy to pay, easy to make an appointment with, easy to
purchase - everything is easy.
So add a tagline and a slogan - a marketing text that tells your target
clients how simple and effective it is to contact you. Your card will be
more than just a piece of paper with your contact information, but more
than anything else, an effective marketing tool that convinces your
prospects and customers to ask for your business.
Related searches: business card news, business card articles,
printing articles, printing news, news about business cards, news about
printing, news and articles about printing.
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