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General Guidelines
Preferred
format for printing is Illustrator, Photoshop or HIGH
RESOLUTION JPEG.
Before
sending your files, make sure all fonts are converted to
outlines (converted to outlines for Illustrator and PDF, converted to
"shapes" for Photoshop, converted to "curves for
CorelDraw.)
Adobe Illustrator:
 Open File
In Your Main
Menu Choose Select > All
In Your Main
Menu Choose Type > Create Outlines
Adobe Photoshop:
Open File
Right click
text layers
In the layer
menu that pops up > Convert to SHAPES
Corel Draw:
Open File
In Your Main
Menu Choose Edit > Select All > Text
In Your Main
Menu Choose Arrange > Convert to Curves
Linked Graphics - Be sure to include or embed all of
your placed / imported images when you send your artwork.
All images
must be in CMYK color.
Make sure
your artwork's resolution is at least 300 dpi. This
resolution will ensure that your design will appear crisp
and sharp instead of blurry.
Make sure to include "bleed" with your artwork. Image
"bleed" is where you want the image to fill a background
completely to the edges of the card. The image must extend
beyond the trim area so that color will go edge to edge if
there is a slight variance in the trim cuts. Image bleed
is defined in each template.
Due to
cutting variances, card designs with a "framed border" are
not recommended. A possible slight shift in cutting will
cause the printed frame border to appear off center or
uneven.
IMPORTANT NOTES:
Color Reproduction
All reasonable efforts shall be
made to obtain the best possible color reproduction on
customer’s work, but variation is inherent in the print
process and it is understood and accepted as reasonable.
We cannot guarantee an exact match in color between the
customer’s photograph, transparency, proof, electronic
graphic file, or previously printed matter.
Bleed is a printing term
that refers to printing that goes beyond the edge of the
sheet after trimming. The bleed is the part on the side of
your document that gives the printer that small amount of
space to move around paper and design inconsistencies.
Bleed information refers to elements outside the
finished piece. Often a printer requires bleed information
on pieces that have bleed to allow for "printer bounce"
when cutting a job down to size. Failing to provide bleed
information and crop marks can result in finished pieces
showing a thin area of white on the edge.
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"Bleed"
The image below shows the
necessary extra margin needed during the printing and
cutting steps of production. The same principle applies
for all other printed formats.
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